Nielsen Issues US Top-10 Lists for 2007
The Nielsen Company released a yearend look at US trends in 2007, issuing top 10 media and consumer spending lists, including the following topics: television, the internet, advertisers, mobile,...
View ArticleOnline Ad Spend by Industry – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleClear Channel Radio Websites Overtake Yahoo’s in Weekday Streaming Cume
Clear Channel Radio’s online unit for the first time became the top destination in streaming Cume, with 1,346,100 persons, for the all-important workday daypart, beating out the long-time leader,...
View ArticleRetail Holiday E-Commerce Nears $19B, Heaviest Spending 10-11 AM & 1-2 PM
Nearly $19 billion has been spent online in the first 39 days (Nov. 1-Dec. 9) of the 2007 holiday season – an 18% gain versus the corresponding days last year, according to comScore’s update of holiday...
View ArticleTV Viewers Better Recall Brands Placed in ‘Emotionally Engaging’ Programs
Products placed within “emotionally engaging” TV programs are recognized, on average, by 43% more viewers in the US, according to a Nielsen Company study reported in its Consumer Insight online news...
View ArticleAMA: Social-Network Shopping, Cause-Related Marketing Top Holiday Trends
This holiday season consumers want two things when they are shopping – a good friend and a good cause – according to (pdf) the American Marketing Association, which said social networking and...
View ArticleSponsored Link Ad Impressions by Industry – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View Article‘Green Monday’ Sets New Record with $881MM in Holiday Online Sales
“Green Monday,” coined by eBay to describe the second Monday in Dec. as the heaviest online spending day of the season, may well live up to that claim: US retail e-commerce on Dec. 10 totaled $881...
View ArticleSmaller May Be Better for Reaching Some Car Buyers via Video-Sharing Sites
Though the number of consumers visiting the larger video-sharing websites grew considerably in 2007, some smaller video-focused sites may be more effective in reaching new-vehicle buyers within...
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